>“In 2012,” writes Greg Beato for The Smart Set, “Ronald McDonald is essentially a clown without a country.” Beato is referring to the rapid modernization of the McDonald’s fast food restaurant chain, which has abandoned the primary-colored, dine-n-ditch, gee-whiz simplicity of its past and embraced chic aesthetics, comfortable ambiance, and more sophisticated flavors. As a symbol of McDonald’s garish past, Ronald is being left by the wayside.
(via There’s Something About Ronald — Arts and Culture — Utne Reader)
